Intrapreneurship Success

Case Study of Intrapreneurship in the creation of Corona Data Systems Inc.’s- “OEM Private Label Division

By Howard Edward Haller, Ph.D. is Professional Keynote Speaker, Published Intrapreneurship Book Author, the Leading Expert and Thought Leader on Intrapreneurship, Corporate Entrepreneurship, Intrapreneurship Program Creation, Using Intrapreneurship programs as a strategic tool for Recruiting and Retaining Key Employees, and Using Intrapreneurship to Increase Innovation and Foster Creativity.

Note: Howard Edward Haller, Ph.D., was Co-Founder and Director of Corona Data Systems Inc.’s- “OEM Private Label Division”

Howard Edward Haller’s groundbreaking 1982 University published academic research on intrapreneurship is cited by Wikipedia.org in their “History of Intrapreneurship” entry. In addition, Dr. Haller’s 2009 published intrapreneurship book “Intrapreneurship Success: A PR1ME Example” is also cited by Wikipedia.org in their “History of Intrapreneurship.”

Olivetti a client of Corona Data Successful Intrapreneurship OEM Private Label Div.

Olivetti a client of Corona Data Intrapreneurship OEM Private Label Corona Data Systems Inc.- "OEM Private Label Division" Intrapreneurship Success Philips NV client of Corona Data Intrapreneurship OEM Private Label Div.

Sperry Univac client of Corona Data OEM Private Label IBM PC Compatible Div.

“Intrapreneurship has successfully been utilized by corporations, partnerships and non-profit firms in the US, Europe, Asia and Africa.” *Quote from Dr. Howard Haller’s book, “Intrapreneurship Success.”

The underlying concept and idea of intrapreneurship, or corporate entrepreneurship, had been present in corporations in the United States, and around the world, for many decades, even before the term was used in the mid 1980’s in the mainstream media.

This is an introduction to the Intrapreneurial creation of the Corona Data Systems, Inc. -OEM Private Label Division. This intrapreneurial Division was created specifically to market internationally the completely “Private Label” IBM PC Compatible Desktop and Portable PC’s to major international main frame Computer manufacturers, especially in Europe and the United States. The major international main frame Computer manufacturers to signed OEM contacts for 10,000 units to as much as 43,000 of the Corona Data Systems Private Label IBM Compatible PC’s included international computer giants such as Olivetti (Italy), Phillips NV( Holland), Esselte (Sweden), Micom (Canada), and Sperry Univac (for both the US and Canada).

In 1977, Howard Edward Haller was the Co-founder, with Paul Renner, of the intrapreneurial new venture at PR1ME Computer to create and build PR1ME Leasing Division to finance the sales of the PR1ME Computer “super mini computers.” This intrapreneurship venture was one of several successful Intrapreneurship businesses that Haller would create and build over the next two decades (including Anaconda-Ericsson Finance & Leasing, and Corona Data Systems OEM Private Label PC Division). Haller documented the innovative creation of the intrapreneurial success of PR1ME Leasing operation and the operational and financial details from 1977 to 1981 using both qualitative and quantitative analysis for his University Master’s Degree in Management Thesis.

Back in June 1982, Howard Edw. Haller (now a Ph.D.) wrote and successfully defended his University Master’s Degree in Management thesis on the use of intrapreneurship techniques in the creation of a captive leasing division by PR1ME Computer Inc. from 1977 to 1980. In his four year case study research contained in his University Master’s Thesis, Haller provides the inside detailed qualitative analysis of the “Marketing and Financial Impact of Creating a captive Intrapreneurial Leasing Division in a rapidly growing Public Company.” Haller Master’s Thesis was published by the University in the summer of 1982. Dr. Haller was the Co-Founder of the Intrapreneurial venture of PR1ME Leasing within PR1ME Computer Inc. and shares the inside view and success of intrapreneurship at PR1ME which helped it grow form a small OTC listed firm 1977 to the #1 performing stock on the NYSE in only four years.

Dr. Haller’s Master’s Thesis which was the 1977-1981 case study of PR1ME (now a published book – “Intrapreneurship Success: A PR1ME Example”) documents the creation of PR1ME Leasing Division, within the rapidly growing public corporation that was able to grow rapidly with strong profits and invited to become listed on the New York Stock Exchange in just a few years after starting it’s very successful Intrapreneurship adventure.

Dr. Haller is successful serial Intrapreneur and went on after Co-Founding PR1ME Leasing he went on to become the Founder and Managing Director in 1982 of the successful intrapreneurial venture Anaconda-Ericsson Leasing and Finance Inc.- The Western Hemisphere Finance Subsidiary for Anaconda- Ericsson Inc. (the Joint Venture of ARCO’s Anaconda Subsidiary and the Swedish Telecommunications Giant L M Ericsson). In 1983, Haller as Director of Corona Data Systems Inc. launched the successful Intrapreneurial Corona Data Systems., Inc. OEM Private Label Division, marketing internationally completely “Private Label” IBM PC Compatible Desktop and Portable PC’s to major international main frame Computer manufacturers.
This article’s author was a co-founder of Prime Leasing Division, within the parent corporation. Dr. Howard Edward Haller used this successful Intrapreneurship experience and the results of his research as valuable tools after leaving PR1ME to create several other very successful Intrapreneurial ventures.

Howard Edward Haller was then the Founder and Managing Director of the very successful intrapreneurship venture, the Anaconda-Ericsson Western Hemisphere Leasing and Finance Subsidiary for the US based Anaconda-Ericsson (a Joint venture between Atlantic Richfield (ARCO) Anaconda subsidiary and the Swedish telecommunications giant LM Ericsson).

In 1983, Howard Edw. Haller successfully convinced Dr. Robert Harp (Corona’s Chairman & CEO) and the Corona Board of Directors to allow Haller to build the “Private Label IBC PC Compatible Division” for Corona Data Systems Inc. in Thousand Oaks, Calif.

Haller then focused his proven marketing talents and Intrapreneurial expertise to build the significant Private Label IBM (Compatible) PC Division Corona Data Inc. to major international computer mainframe manufacturers to allow Corona Data Systems Inc. to build them “Private Label IBC PC Compatible” computers, both desktop and large “portable” computers.

Corona Data Systems, Inc. and Howard Edward Haller were very successful at closing major companies to buy Corona Data Systems Inc. “Private Label IBC PC Compatible” computers in large quantities because Nowhere on the “Private Label IBC PC Compatible” computers would Corona Data Systems Inc. name appear on any part or component and the Operating Manuals and Instructions would all be transparently theirs as “Private Label” computers.

Dr. Howard Haller, as a Director of Corona Data Systems, Inc. built the Intrapreneurial OEM Private Label Division, then successfully sold the Private Label IBM (Compatible) Personal Computers to major computer corporations in both Europe and the United States.

Haller’s Intrapreneurial Corona Data Systems, Inc. OEM Data Private Label IBM (Compatible) PC Division successfully over sold $180 Million of “Private Label PC’s” to major international computer firms, such as selling: 10,000 PC’s to Olivetti S.p.A. (HQ-Italy), 10,000 PC’s to Philips Electronics NV (HQ-Netherlands), 20,000 PC’s to Micom (HQ-Canada), 10,000 PC’s to Esselte (HQ-Sweden).

Howard Edw. Haller’s crowning marketing and sales achievement for Corona Data Systems, Inc. was his successful selling of 43,000 Corona Data System’s OEM Private Label IBM (Compatible) Personal Computers to giant US main frame computer manufacturer, Sperry-Univac (HQ-King of Prussia, PA USA). Intrapreneurship has successfully been utilized by Corona Data Systems to benefit firms in the United States, Canada and Europe.

In 1985, Howard Edw. Haller used his multiple successful Intrapreneurship (Corporate Entrepreneurship) experiences in a series of Entrepreneurial ventures including co-founding and helping build a technology firm, RETIX, which produced an operating profit every Quarter starting with its First Quarter after creation, and built the firm, then successfully selling RETIX to a major French Bank in just a few years.

From 1988 to 1991, Dr. Howard Edward Haller was Senior Vice President of United Artist/TeleCommunications Inc., where he was Senior Vice President and Board Director of Intrapreneurial ventures such as Taurus Entertainment (the United Artists Film Distribution 50%/50% Joint Venture, and the 75% United Artists owned theater operating company- San Francisco Theatres Inc.

TeleCommunications Inc. cable interests were later sold to AT&T for $58 Billion, which made Dr. Haller’s boss, Dr. John Malone, Chairman & CEO of TCI personally a Multi-Billionaire.

Dr. Howard Edward Haller later interviewed Dr. John Malone (now Chairman & CEO of Liberty Media Inc.) for Haller’s Leadership Doctoral Dissertation.

Contact info for Dr. Howard Haller and the Intrapreneurship Institute:

To book Dr. Howard Edward Haller to deliver a custom Keynote Speech or insightful Executive Briefing on Intrapreneurship, Intrapreneurship Program Creation or Increasing Innovation, Creativity or Product Creation:

Please call Dr. Haller directly at: 509 465-9300,

or email: DrHaller@IntrapreneurshipInstitute.com

or visit the Contact Section on our website: Contact Dr. Haller and The Intrapreneurship Institute

Howard Edward Haller, Ph.D. is Professional Keynote Speaker on Intrapreneurship, Corporate Entrepreneurship, Intrapreneurship Program Creation, Using Intrapreneurship programs as a strategic tool for Recruiting and Retaining Key Employees, and Using Intrapreneurship to Increase Innovation and Foster Creativity.

Dr. Howard Edward Haller is a “street smart” serial Intrapreneur and Entrepreneur, and is the Leading Expert and Thought Leader on Intrapreneurship, Intrapreneurship Program Creation, Intrapreneurship Program Implementation & Operation, and Entrepreneurship.

Dr. Haller is also a University Graduate Business School Professor, major University Trustee (Emeritus), and past University Board President, as well as a seasoned Senior Corporate Executive of major public and private companies. Haller was the Founder and Managing Director of Anaconda-Ericsson Finance and Leasing Inc.(for Anaconda-Ericsson Inc., the ARCO & LM Ericsson Joint Venture) Dr. Haller was Senior Vice President of United Artist/Tele-Communications Inc., where he managed assets in excess of $4 Billion.

Book Dr. Howard Edward Haller to speak or consult with your entire firm or your senior executive on Intrapreneurship, Corporate Entrepreneurship , Intrapreneurship Program Creation or Increasing Innovation with your company.