The creation of Corona Data Systems Inc.’s-
“OEM Private Label Division”
Note: Howard Edward Haller, Ph.D., was Co-Founder and Director of Corona Data Systems Inc.’s- “OEM Private Label Division”
In 1983, Haller convinced Dr. Robert Harp (Corona’s Chairman & CEO) and the Corona Board of Directors to allow him to build the “Private Label IBC PC Compatible Division” for Corona Data Systems Inc. This new division allowed Corona to market to major international computer mainframe manufacturers to allow Corona Data Systems Inc. to build them “Private Label IBC PC Compatible” computers, both desktop and large “portable” computers.
Howard Haller was successful at closing major companies to buy the new Corona Data Systems Inc. “Private Label IBC PC Compatible” computers in large quantities because Corona Data Systems Inc.’s name would not appear on any part or component of the computer, nor on the operating manuals or instructions. All computers would all be transparently “Private Label” computers.
The intrapreneurial creation of Corona Data Systems Inc.’s- “OEM Private Label Division” was formed specifically to market the completely new “Private Label” IBM PC compatible desktops and portable PC’s to major international main frame computer manufacturers in Europe and the United States. These computer manufacturers [including international computer giants such as Olivetti (Italy), Phillips NV (Holland), Esselte (Sweden), Micom (Canada), and Sperry Univac (both the United States and Europe)] signed OEM contacts for 10,000 to as much as 43,000 units of the Corona Data Systems Private Label IBM Compatible PC’s which brought in over $180 Million in sales.