Google’s Intrapreneurship Program
By Intrapreneurship Expert, Howard E. Haller, Ph.D.
Google encourages internal intrapreneurship through the implementation of a formal program to foster innovation, creativity and ‘out of the box” thinking. Google’s Innovation Time Off encourages and supports ongoing innovation and creativity by their intrapreneurial (corporate entrepreneur) employees.
Google’s Innovation Time Off intrapreneurship program empowers and encourages Google’s employees to spend 20% of their work time on projects that interest them and they think will benefit Google and their customers.
An Intrapreneurship Program Without Organization Bureaucracy
The Google Innovation Time Off intrapreneurship program is successful because it uniquely and creatively works from the bottom up, without organization bureaucracy or bottle necks. If an employee has a great technical idea they don’t have to clear it with a “boss.” Instead, a Google intrapreneur is empowered to take their idea to their fellow Google engineers. This program allows good ideas to spread fast, encourages collaboration, and fosters constructive input. This unique product creation method minimizes technical, product positioning, and marketing mistakes.
The Google Innovation Time Off intrapreneurship program has a formal process for monitoring each Google’s approved intrapreneurial projects. An intrapreneur prepares and submits a project proposal with a timeline in which they articulate what and how they will measure their Google supported intrapreneurship project’s success.
It is critically important to note that several of Google’s newest products and service such as Gmail, Google News, Orkut, and AdSense were originated from Google’s Innovation Time Off intrapreneurship program.
On June 30, 2006 Marissa Mayer (then Google’s Vice President of Search Products and User Experience) presented a seminar at Stanford University in which she stated “Fifty percent of what Google launched in the second half of 2005 actually got built out of 20% time.”
Intrapreneurship Expert Howard Edward Haller, Ph.D. is a sought-after keynote speaker who inspires leaders serious about big growth to nourish the intrapreneurship flame to ignite innovation, create and retain key employees, unlock product creation, expand market share, and achieve and sustain higher profits.
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Please email: DrHaller@IntrapreneurshipInstitute.com