INTRAPRENEURSHIP Case Study Sony Corporation’s PlayStation
INTRAPRENEURSHIP Case Study of the Sony Corporation’s PlayStation by Super Intrapreneur (Corporate Entrepreneur) Ken Kutaragi
By Dr Howard Edward Haller
This is an article about an Intrapreneurial (corporate entrepreneurial) creation of the Sony PlayStation by persistent and driven intrapreneur Ken Kutaragi, who’s international Intrapreneurial Success story has now become one of the most . . . (read more)
Overview of Intrapreneurship
Overview of Intrapreneurship
(Corporate Entrepreneurship)from a Successful Serial Intrapreneur
By Dr Howard Edward Haller
The word, in-tra-pre-neur (In tre-pre-nur) did not exist in the dictionary until 1982-1985.
Anyone who has worked in a large corporation knows that in most cases a rigid set of corporate rules, corporate standard operating procedures, and corporate policies exists for almost everything and anything. Yet, some enlightened corporations or organizations do allow an employee-intrapreneur limited freedom to pursue new ideas. To overcome the roadblocks of formal structure and a very slow moving corporate bureaucracy, the intrapreneur must convince senior management that the new, “out of the box” idea has merit, market, and would be both profitable and synergistic to the corporate mission. An intrapreneur is really an entrepreneur who has less risk in a venture. He also has much less control of when, or whether, the product will be launched. Being an intrapreneur takes a unique set of skills beyond . . . (read more)
Overview of the History and Use of Intrapreneurship
Overview of the History and Use of Intrapreneurship (AKA Corporate Entrepreneurship) By Dr Howard Edward Haller
Intrapreneurship, which is also known as Corporate Entrepreneurship, has been used around the world by major public companies and private companies for several decades. Intrapreneurship has been used successfully in the United States, Europe, Asia and even Africa. Intrapreneurship is based on the concept of using entrepreneurial skills within an established firm by encouraging innovation by employees. These employees can use start-up business techniques within a firm (large, medium, or small) to create new products or services from existing products or services, or create new synergistic products or services for the company. This is accomplished by . . . (read more)
Dr. Haller Speaking at Mark Victor Hansen's MEGA
Professional Speakers: Robert Allen & Dr. Howard Haller
Self Made Billionaire, Chm/CEO, Dr. Malone, Liberty Media & Dr. Haller
