Intrapreneurship Case Study: Corona Data Systems Inc.

The creation of Corona Data Systems Inc.’s-
“OEM Private Label Division”

Olivetti a client of Corona Data Successful Intrapreneurship OEM Private Label Div.

Corona Data Private Label Division


Note: Howard Edward Haller, Ph.D., was Co-Founder and Director of Corona Data Systems Inc.’s- “OEM Private Label Division”

In 1983, Haller convinced Dr. Robert Harp (Corona’s Chairman & CEO) and the Corona Board of Directors to allow him to build the “Private Label IBC PC Compatible Division” for Corona Data Systems Inc. This new division allowed Corona to market to major international computer mainframe manufacturers to allow Corona Data Systems Inc. to …Read More

Intrapreneurship Case Study: Anaconda-Ericsson

Intrapreneurial Creation of Anaconda-Ericsson Finance & Leasing Inc.

Anaconda-Ericsson Inc. was a JV between LM Ericsson and ARCO

Anaconda-Ericsson Inc. was formed as a joint venture between Atlantic Richfield/ARCO’s Anaconda Copper Subsidiary and the Swedish (European) Telecommunication Giant L.M. Ericsson in 1980. These two parent companies had previously been partners in a copper mining interest in the western hemisphere. The products of this venture were ARCO’s Anaconda’s mining cables and L. M. Ericsson’s PBX equipment and transmission systems. (Anaconda-Ericsson would later market computers and other business-oriented products from Ericsson’s Information Systems.)

The transmission operations of Anaconda-Ericsson Inc. had a successful start because…Read More

Intrapreneurship Case Study: Sir Richard Branson

Sir Richard Branson and Intrapreneurship

Sir Richard Branson Virgin Group on Intrapreneurship

Sir Richard Branson Virgin Group on Intrapreneurship


Sir Richard Branson, Chairman and CEO of Virgin Group, is a successful entrepreneur and self-made multi-billionaire. Branson is a firm supporter and vocal advocate of using Intrapreneurship. He has shared the importance of Intrapreneurs and Intrapreneurship within his Virgin Group.

Sir Richard Branson is the author of an intrapreneurship article in the January 31, 2011 issue of Entrepreneur Magazine “Sir Richard Branson on Intrapreneurs: The business icon talks about empowering employees to break the rules.”…Read More

Intrapreneurship Case Study: Steve Jobs and Apple

Steve Jobs; The Ultimate Intrapreneur

By Howard Edward Haller, Ph.D.

Apple Macintosh, an intrapreneurship success, Steve Jobs- intrapreneur, entrepreneur, Apple Chairman

Apple Macintosh logo, an intrapreneurship success,


Steve Jobs is well-known as a successful and innovative entrepreneur. But by his own definitive published statement, Jobs was both an entrepreneur and an intrapreneur!
Steve Jobs, Apple’s Chairman was specifically helpful in popularizing the term “intrapreneurship.” In a September 30, 1985 “Newsweek” article Jobs said of intrapreneurship within Apple,
“The Macintosh team was what is commonly known as intrapreneurship… a group of people going, in essence, back to the garage, but…Read More

Intrapreneurship Case Study: Google’s Innovation Time Off

Google’s Intrapreneurship Program

Google logo for Intrapreneurship case study-Intrapreneurship program

Google creator of successful “Innovation Time Off” intrapreneurship program


Google encourages internal intrapreneurship through the implementation of a formal program to foster innovation, creativity and ‘out of the box” thinking. Google’s Innovation Time Off encourages and supports ongoing innovation and creativity by their intrapreneurial (corporate entrepreneur) employees.

Google’s Innovation Time Off intrapreneurship program empowers and encourages Google’s employees to…Read More

Intrapreneurship Case Study: Skunk Works®

Lockheed “Skunk Works®”- Intrapreneurship in Action!

Howard Edward Haller, Ph.D.

Intrapreneurship Success Lockheed Skunk Works

Intrapreneurship Success Lockheed Skunk Works Logo

In early 1943, with World War II well underway, the U.S. Army’s Air Tactical Service Command (ATSC) had an air defense problem and they needed help – Now!

So ATSC officials met with Lockheed Aircraft Corporation to express its dire need for a jet fighter to counter a rapidly growing German jet threat.

Only one month after the historic U.S. Army’s ATSC and Lockheed meeting – Clarence “Kelly” L. Johnson (a Lockheed engineer) and his team of bright young engineers …Read More