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Intrapreneurship Case Study: Corona Data Systems Inc.

The creation of Corona Data Systems Inc.’s- “OEM Private Label Division” Note: Howard Edward Haller, Ph.D., was Co-Founder and Director of Corona Data Systems Inc.’s- “OEM Private Label Division” In 1983, Haller convinced Dr. Robert Harp (Corona’s Chairman & CEO) and the Corona Board of Directors to allow him to build the “Private Label IBC…

Intrapreneurship Case Study: Anaconda-Ericsson

Intrapreneurial Creation of Anaconda-Ericsson Finance & Leasing Inc. Anaconda-Ericsson Inc. was formed as a joint venture between Atlantic Richfield/ARCO’s Anaconda Copper Subsidiary and the Swedish (European) Telecommunication Giant L.M. Ericsson in 1980. These two parent companies had previously been partners in a copper mining interest in the western hemisphere. The products of this venture were…

Intrapreneurship Case Study: Sir Richard Branson

Sir Richard Branson and Intrapreneurship Sir Richard Branson, Chairman and CEO of Virgin Group, is a successful entrepreneur and self-made multi-billionaire. Branson is a firm supporter and vocal advocate of using Intrapreneurship. He has shared the importance of Intrapreneurs and Intrapreneurship within his Virgin Group. Sir Richard Branson is the author of an intrapreneurship article…

Intrapreneurship Case Study: Steve Jobs and Apple

Steve Jobs; The Ultimate Intrapreneur By Howard Edward Haller, Ph.D. Steve Jobs is well-known as a successful and innovative entrepreneur. But by his own definitive published statement, Jobs was both an entrepreneur and an intrapreneur! Steve Jobs, Apple’s Chairman was specifically helpful in popularizing the term “intrapreneurship.” In a September 30, 1985 “Newsweek” article Jobs…

Intrapreneurship Case Study: Google’s Innovation Time Off

Google’s Intrapreneurship Program Google encourages internal intrapreneurship through the implementation of a formal program to foster innovation, creativity and ‘out of the box” thinking. Google’s Innovation Time Off encourages and supports ongoing innovation and creativity by their intrapreneurial (corporate entrepreneur) employees. Google’s Innovation Time Off intrapreneurship program empowers and encourages Google’s employees to…Read More

Intrapreneurship Case Study: Skunk Works®

Lockheed “Skunk Works®”- Intrapreneurship in Action! Howard Edward Haller, Ph.D. In early 1943, with World War II well underway, the U.S. Army’s Air Tactical Service Command (ATSC) had an air defense problem and they needed help – Now! So ATSC officials met with Lockheed Aircraft Corporation to express its dire need for a jet fighter…